You Gotta Give it to Kobe! (The Philippine Premiere of The Black Mamba) - Repost

(Content originally posted at http://hoops.blink.ph/2011/02/24/you-gotta-give-it-to-kobe-the-philippine-premiere-of-the-black-mamba/  VISIT the hoops.blink.ph and follow on twitter too! @hooph) 


<>

<><><><>

Set - Up: Impressive!

  “Nice trailer…” goes the guy beside me. I look at him suppressing my “are-you-serious?!” look. I managed to calmly say, “Kuya, that was it.”

“Ha? Hindi, trailer ata!”

“Kuya, yun na nga yun. PRAMIS!”  Music roars again (thank you DJ Mars Miranda –follow him on twitter @marsmiranda) and finally they cut the message across, “THAT’S IT FOLKS!”  Robert Rodriguez does it again and under six minutes at that!

So thank God for Robert Rodriguez’s genius, Nike’s setup and overflowing Charlie’s to boot --- the Black Mamba Philippine premiere was everything a Kobe fan would’ve wanted… except for those who brought their clueless girlfriends along to RONAC Art Center that day.

 

RONAC Art Center Staircase



(Overheard: Hon,  akala ko ba premiere showing ng movie ‘to? Bakit yun lang?  Dude, c’mon! You should’ve briefed her. Or I hope you at least took her out for another date movie! )

Nike, with Ogilvy, transformed the RONAC Court into a fitting mini- movie house for the launch of Robert Rodriguez’s the Black Mamba. Amazing film, actually. Great effects. If only it passed a bare minimum 10 minutes. So, I can’t blame the expecting audience for wanting more. The event was nonetheless well-attended; although of course, there’s no pleasing everybody.

Sighted were Talk and Text’s (36^th PBA Season Champs) big men Jared Dillinger, Harvey Carey and the Mighty Mouse, Jimmy Alapag.  LA Tenorio and Rico Maierhofer graced the event as well.

The short film which stars Kobe Bryant, Robert Rodriguez, Danny Trejo, Bruce Willis and Kanye West, is a “movie” about the making of the movie that Rodriguez pitches to Kobe. What we see is the “movie” and how they see it happening in their minds.

 I loved how a lot of wit was thrown in their lines, no matter how short the roles were.  And for the record, Kobe has “on-screen” presence! Not bad, not bad at all. As for Kanye, well, it was his bad-ass self probably that made him effective for the bad boss character.

The Nike shop at the Deck opened its doors for the guests after the premiere, and boy, was it packed! The shop, which seemed to hold the premiere after party, was full of people queued to purchase the latest Kobe 6 shoes, among many other wholly-owned Nike subsidiary brands.




With the event host, Aaron Atayde

 

Good music, good food (for those who missed it, beer was served too! Party talaga!) and a great Kobe cheerin,’ Nike lovin’ crowd.

Kudos to Nike and the All-Star MVP, Kobe!

______________________________________________________________________________

“Heroes come and go but legends are forever.” (Excerpt from The Black Mamba)

  

 

In the end, si Danding pa rin ang Winner!